Meet Gwen.
Growing up in a family of musicians, I was surrounded by the arts from a young age. At 13, I made history as the pioneer cohort of School of The Arts Singapore, where I majored in theatre. But I soon realised there was more out there for me beyond acting. Fortunately, I found a new stage for my creativity to shine––bringing my skills and knowledge from the world of arts into advertising.
Over the past 8 years, I’ve led and delivered creative work across global and boutique agencies, developing campaigns for some of the world’s most iconic brands, including SK-II, Spotify, IKEA, and Adidas. My works have also been awarded at The One Show, New York Ad Fest and GONGs.
Outside of work, I enjoy a good workout, jamming on the guitar, being in the kitchen (currently obsessed with my thermomix) and spending time with my newborn son. I also take F1 way too seriously for someone who doesn’t drive.
Work Experience
Forsman & Bodenfors Singapore | 2024 -- 2025
SK-II, Ribena, Diageo (Johnnie Walker, Mortlach)
TBWA Singapore | 2018 -- 2024
Singapore Tourism Board, Singapore Airlines, Standard Chartered, HSBC, Fairprice, National Arts Council, IKEA, Spotify, Adidas.
Dentsu Singapore | 2017
National Library Board, Marigold, Subway
What others have to say:
“Gwen is a dream creative to have on your team. No matter what brief is thrown her way, you can always count on her to deliver original and unexpected ideas.”
— Andy Grant, Executive Creative Director
“Her energy revitalises the creative department and her mind is constantly buzzing with ideas that are not only exciting, but actually answer the clients' business objectives.”
— Colin Koh, Creative Director
“Luck comes in many different forms... like winning a giveaway or striking the lottery. For me, it was being under Gwen's wing for my internship.”
— Tze Kym Ong, Intern